Somehow I ended up picking up a week old copy of the Standard on the tube, but was worth it to read this article on sportswear designers of the future. In recent years there has been an explosion in super hi-tech sports gear which compresses, maps, reacts or just tones your bum, but Olympics banned swimming costumes aside, I'm not massively convinced. What I am far more excited about is a development useful for the masses - performance features on everyday clothing.
Having been in London for a few years I've seen plenty of cyclists lugging in suit carriers to work, and the mysteriously ever popular womens black bike tights that become transparent once worn. I'm sure there must be a market out there for clothes like some of these which look good and yet also stretch, don't get caught on your bike chain, repel water and oil and generally prevent you from having to change four times a day. Hopefully we'll be seeing more of these graduates in the near future...
